CDL Marketing gets independent flooring showrooms to the top of local search, fills your CRM with real buyers, and runs the ads, so you sell more floors without becoming a marketer.
You carry better product and give better service, but the customer never finds you. They pick whoever shows up first on their phone. That's a marketing problem, not a flooring problem.
If you're not in Google's top 3 map results for "flooring store near me," most buyers never scroll far enough to see you.
Slow, not mobile-friendly, no way to capture a lead. Visitors bounce and you never even know they were there.
Calls go unanswered, quotes never get followed up. Without a system, every busy week costs you sales you already earned.
No more juggling a web guy, an ad guy, and a CRM you never set up. CDL Marketing handles all of it, built specifically for how flooring showrooms actually get customers.
We get your showroom ranking for the searches that bring in ready-to-buy local customers, and keep you visible in AI-driven and map-based "near me" results as search changes.
An all-in-one CRM built for flooring showrooms that captures every lead, texts and emails back automatically, and follows up until they buy, so no quote ever slips through the cracks again.
We build, run, and optimize paid campaigns that put your showroom in front of homeowners planning a floor, and we manage the spend so every dollar is working.
We continuously watch your local market and adjust offers, keywords, targeting, and budget, so your marketing keeps producing customers instead of going stale.
Generic agencies run your showroom off the same playbook they use for dentists and gyms. We've built ours around one industry, so we already know your buyer, your seasons, your margins, and what actually makes the phone ring.
Homeowners mid-remodel, contractors sourcing product, insurance replacements: different messages for each, dialed in from day one.
We read local demand and competitors in your region and adjust before a slow month happens, not after.
No annual contracts. We earn the next month by producing the last one, which is why we can put a guarantee behind it.
The stores came first. Our team does the marketing for the Lewellen family businesses, our Carpet One stores and the other CDL businesses. So we're not guessing what a flooring store needs: we have the same problems you do, and we work on them in our own showrooms first.
As of Oct 26, each of our three Carpet One stores runs on one website we control. Ads, search and the Business Profiles all point to the same site.
Every lead gets a source when it comes in, and every sold job keeps it. When we can't tie spend to a sale yet, we call it "can't measure," not "working."
Every month we check what ChatGPT, Gemini, Perplexity and Google's AI answers say about our own stores, and fix what's missing.
We're so confident in our system that we put it in writing: if we don't deliver at least 15 qualified local leads in your first 90 days, we keep working at no additional cost until we do.
You carry the risk with most agencies. With CDL, we carry it. Simple as that.
No confusing tiers or upsells. One complete growth system, priced to pay for itself with a single extra job a month.
Not sure it's a fit? The application is free and comes with a no-obligation growth audit of your current online presence.
Fill out the short application below. We review your showroom's online presence and prepare a free, honest growth audit.
If it's a fit, we hop on a call, walk you through exactly what we'd do for your market, and map out your first 90 days.
We build your system and go live, then optimize every month while the guarantee keeps us accountable to real results.
No. Everything is month-to-month. We'd rather earn your business every 30 days by producing results than lock you into something you can't leave.
No, and that's on purpose. Your ad budget is paid straight to Google and Facebook so every dollar goes to reaching customers, not to us. Your management fee covers building, running, and optimizing those campaigns plus your SEO, GEO, and CRM.
It's your own CRM that captures every lead from your site and ads, texts and emails them back automatically (including missed-call text-back), and keeps following up until they book, so busy weeks don't cost you sales.
If we don't generate at least 15 qualified local leads in your first 90 days, we keep working at no additional management cost until we do. We define "qualified" together up front so it's crystal clear.
Great. We'll optimize what you have or rebuild it as part of setup, whichever gets you customers faster. Either way it's covered in the one-time setup fee.
Paid ads and CRM follow-up can start producing leads within the first couple of weeks. SEO and GEO compound over the following months, which is exactly why the guarantee spans a full 90 days.
Plain-language write-ups of what we do in our own showrooms, so you can try it in yours.
What actually brings flooring customers into a showroom, in the order we work on it.
Read the guide →The local SEO checklist we use on our three Carpet One showrooms.
Read the guide →How we set up and run the Business Profiles for our own stores.
Read the guide →The monthly AI search check we run, and what to fix first.
Read the guide →Tell us about your showroom. We'll review it, build your free growth audit, and if it's a match, Caleb will email you to set up your strategy call.
A clear look at where you're losing customers online, yours to keep either way.
We only take on showrooms we're confident we can grow.
Qualified leads in 90 days, or we work free until you get them.